As a resident of Akron, home of the Akron Rubber Ducks, I’m well aware of the playful branding that can be found in minor league baseball. I recently discovered another fun brand the #BurlingtonSockPuppets out of North Carolina. The team’s logo has sock theme graphic details (stripes and stitching) that easily lend to it’s branded system. An excellent method to connect with the community in a fun and quirky way.
The 2021 creative rebrand of the team by Simon Studios, pays homage to the rich textile tradition of the Burlington, North Carolina area. If you think of the infinite ways a sock puppet can look, the use of this character allows the brand to grow with the team and community in many ways. Socksquatch, their mascot, is in on the fun. This goofy laundry monster, with socks stuck all over ties into the brand theme in a fun way.
Not only is this a well thought out visual identity, the brand personality is a true reflection of the history and character of the community. The details and thoughtful approach to this brand show how a community minded organization should approach brand creation.
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